Small business owners who use social media effectively can promote their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your customers and build a following for your company. Facebook began as a way for college students and other young adults to connect online, it has become an essential tool for businesses and community organisations.
Let’s look at why you should create a Facebook page for your beauty business today and start pushing your business.
Know your target audience
A business page on Facebook gives you a way to communicate directly with your target audience. Think of it as an ongoing focus group. Your fans are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you can also collect helpful details from them through their participation.
Facebook Insights also provide useful information about your fans and their interactions on your page. As a small-scale version of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.
Of course, there are also Facebook groups, which offer another way to engage your audience. Both are essential, but groups work well to create more engagement in a safe setting. You can set your group to private or public, depending on the content you are using. Look at which creates the best engagement for your community. Personally, I would start with a page to create your audience and then begin your group and allow people to join at their discretion. Then you know they want to be part of the community.
Humanise Your Company
Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction.
Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more “human” relationships that go beyond direct customer service.