7 Tips to increase your Facebook followers!

Ever wondered how salons get a massive number of Likes on their Business Page?

Let’s look at 7 tips to increase your Facebook followers.  I am going to show you exactly what you need to do to get more likes and followers on your Business Page quickly and for free!!  Sound good?

It all starts with your audience…  Let’s take a look at the 7 tips to get more Likes on your salon Facebook.

  1. Know your audience and target them!
  2. Be Transparent – but be careful what you post on your personal page
  3. We need engagement.
  4. Get your team to Like and Share
  5. Quality posts attract followers
  6. Add pictures and videos – these get the most reach on Facebook
  7. Networking – Engage with local businesses on Facebook

Know your audience and target them! – Customer-Avatar-template

There is no point in having every Tom, Dick and Harry liking your page.  It is not just about numbers.

WE need the right people to like your page!  WE need your ideal customer.  Now you may think everyone is my ideal customer.  I get that!  But that is not strictly true.  When we are marketing to our customers we need to make sure we market to the right people!

We all know those customers who are always looking for the next deal/offer.  Now I don’t know about you, but I don’t want my salon known as an offer salon!  I want profitable, reliable customers and those who consider value to be way more importance than price.  Agree??

When it comes to social media – stop trying to appeal to everyone and get to know YOUR ideal customer and get them engaging with your page.  Get to know them and get them to know you and your team.   This form will help you work it out.  Or even better do the Social Media Workshop.  It is FREE to members.

Your ideal clients are the ones who are those who:

  • love the value you give, price is less important
  • are right for your salon ethos – they get what you are about
  • love the treatments you offer and come regularly
  • are no hassle – a pleasure to treat

Be careful what you put on your personal Facebook

Social media is not just your business page…

I hear people all the time, ‘Oh I don’t use my Facebook for business’ or ‘I don’t want friends to think…’

Facebook has changed, when it was released in 2004 it was for personal use and in 2007 it launched ads and started to pitch towards businesses.

It is the number 1 business platform, even though others are coming up the ranks.  Facebook is still the top.

facebook is the top platform

Facebook is the top platform

You need to think about this as a salon owner.  Really think what you are putting on your personal page.  For example, I wouldn’t suggest putting lots of drunken pictures on, or swearing, or causing arguments, or being too political.

I know you may disagree, initially, here.  But really think about it, would you go to a business where you didn’t like what they were about?  I know salons who have lost customers, because they don’t agree with social media behaviour.  Crazy I know, but it is the world we live in.

Be Transparent – but be careful what you post on your personal page

We have to be transparent as a business owner and we have to be real, but honest.  I am not saying you can never post, I am just saying consider what you are posting and really think about it before making comments or certain things you are sharing.  Your business page and your personal page should go hand in hand.  I am not saying post all business on your personal page.  I am just saying ‘watch your posts’.  These days people do investigate business by looking who the owner is…  People are judging all of the time.  Whether this is right or wrong.

Of course you want to inject some friendly fun into your posts, but don’t confuse ‘personality’ with ‘personal information’.  People do not want to hear about your fancy new car, holiday or what you munched for breakfast.

They just don’t.  And if you keep ramming it down their throat they’ll just hit the ‘Unlike’ button.

Instead… Keep on brand.  After all you’re a beauty business

Everything you post on your salon Facebook should be relevant to your brand and business.  Being on-brand and on-topic means people are more likely to engage with you and to hit the Like button.

That doesn’t mean only posting about your salon or spa.  Create a mix of general hair and beauty content, such as a celeb’s new hair style or London Fashion Week trends, with your salon news and updates.

You know from the content calendars I release from time to time, but are available on my website , I post all sorts.  But, we have to make it relevant, but fun as well.  Did you know only 3% of your page likes will ever see your posts.

We need engagement

The way to do this is through getting people to respond to what you post.  People will rarely respond to a sales post.  Did you know only 4% of your page likes will ever see your posts if left to Facebook, alone?

This is because if Facebook deem nobody is interested they don’t reveal the information to people.  Crazy I know.  They like your page, they should see your posts.  But it is NOT that easy.  WE have to work for these likes.  It takes some planning.  But once you have it it is great…

Only 20% of your posts should be sales.  This is why you need to not just post pictures of nails and hair.  Yes these are great but we need to get engagement too.

Hair or beauty tips always work well.  Weave in a subtle reference about a product or service but don’t make the post one big ‘sell’ otherwise you’ll have them reaching for that unlike button!!!

Food and Pets are great for this.  Now the way to make these relevant is find a hashtag day for pets or food or speak about one of your team.

It is professional, but fun and they are getting to know you too.  Make sense?

For example:

‘Louisa has 2 Bengal Tigers, they are her babies.  Share a picture of your fur baby’ (you get to know them and they get to know you).

Also, professional tips, before & after, behind-the-scenes, step-by-step guides, celebrating success, videos, team and salon news.

Get your team to Like and Share

Ask your team to like your Business Page and share posts with their followers whenever possible.

This helps:

  • Put your salon or spa in front of a new local audience.
  • Keeps your team in the loop about what’s going on in salon.
  • Builds your brand awareness with the team’s family, friends (and clients) which helps retain them if your employee moves on.

By the way, if you’re not following us on Facebook why not pop over and have a look?

Shares boost Likes

Shares are one of the best ways to attract more followers.  This gives you a new audience.  They are harder to get than Comments or Post Likes but are much more valuable to your business.


Because while Comments and Post Likes show your followers are engaged, they won’t put you in front of a fresh local audience of potential new clients.

A Share is powerful. It’s a mini personal recommendation showing someone trusts and likes your salon enough to share your content with their family and friends.

Quality posts attract followers

This is why I highly recommend a content calendar.  You have already thought and planned out everything you are going to say.

Don’t post for the sake of it.  If you haven’t anything that is worth saying then don’t post.  Hashtags are a great way to help here.  If you can find a hashtag day.  It may prompt you to post something.

And keep your posts short and sweet.  Less is more.  People skim read Facebook posts so be brief and to the point if you want to get more Likes.

  • Use short sentences.
  • Add emotion with emojis (don’t overdo them).
  • Bullet points are easy to read.
  • Hashtags are a great way to get noticed.

And watch out for typos.  Spelling and grammar mistakes reflect badly on your salon business.  They say ‘sloppy’ and ‘lacking an eye for detail’ – not attributes you want in someone who is cutting your hair or waxing your legs.

I find reading a post aloud is a good way to spot any mistakes or typos.  If you’re unsure ask someone else to cast their eye over it.

Include a call-to-action in your posts to tell followers what you want them to do having read your post – call now, Like the Page, Share, read more, book online…

Add pictures and videos – these get the most reach on Facebook

If you want to increase your Likes then include compelling visuals as often as you can.  Salons and spas have bags of photo opportunities and consumers can’t get enough of Before & Afters and are happy to Share.

Share videos of your salon, of your staff working, of a treatment room.  There is so much available to use here.  Think outside the box a little.

Shoot a quick video on your phone and upload to get your brand message out to potential new followers and engage existing ones.

Networking – Engage with local businesses on Facebook

If you want more Page Likes then you need to be sociable (it’s social media after all).

Mention and tag local businesses into your posts.  This will help build relationships with local business and also increases the possibility that they will do the same for you.  They may even  share with their followers introducing your brand to a new audience.

Add an image for greater impact and always choose brands that have similar target audiences to you.

Promote across all your salon marketing channels

Shout about your salon social media wherever you can:

  • On your website
  • Cross promote Facebook on your other social platforms.
  • In-salon with wall graphics, strut cards and mirror talkers.
  • On your printed price lists, appointment cards, gift cards and loyalty programmes.
  • Invite your e-newsletter readers to Like you and don’t forget to include a link to your page.

Head over to my website www.creatingsalonsuccess.co.uk and why not do the Social Media Workshop.  It is FREE to members.  None members can pay a nominal fee to do as well.  But you get so much more from your membership.

Lots of love

All said with love and care.  Until next time…